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Ames is Making Magic on Main Street
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Ames is Making Magic on Main Street

For many, snow is a four-letter word, but in Ames it is an excuse to create magic!  The annual “Snow Magic” month-long celebration gets underway on November 11, in downtown Ames. 

The kick-off for Snow Magic starts at 5 p.m. and includes free carriage rides around the Main Street Cultural District (MSCD), many downtown businesses will host open houses, a tree lighting ceremony at 6 p.m. with Mayor Ann Campbell, the Annual Festival of Trees at the Octagon Center for the Arts

“It’s a great way to make memories and celebrate traditions with your family,” said Andrea Gronau, Promotions Chair, MSCD.  “It is also an opportunity for all ages to experience the magic of the holiday season shopping in our beautiful and historic downtown Ames.” 

And while the event is titled “Snow Magic,” Cindy Hicks, MSCD Executive Director, says it doesn’t matter whether it snows or not. 

“We don’t need snow to create magic in downtown Ames,” said Hicks. “When you add the spirit of the season to the uniqueness of this district, you have something truly special.”

Snow Magic Events: 

Snow Magic Kickoff - Friday, Nov. 11 Come experience the Snow Magic of the holiday season at our Downtown Businesses from 5-8 pm! Free carriage rides will take you around downtown throughout the evening.  At 6 pm, Mayor Ann Campbell will light the official Snow Magic Christmas Tree in Tom Evans Park followed by flipping on the switch to turn on the brand new lights lining the tops of the downtown businesses. The Octagon Center for the Arts will host Santa and the annual Festival of Trees. 

Small Business Saturday - Saturday, Nov. 26 Celebrate all that is unique about the small businesses of Ames by shopping "Small" on the Saturday after Thanksgiving on Main Street!   The first 500 shoppers downtown will get a free "swag bag" loaded with coupons and goodies. 

Christmas Traditions Day - Saturday, Dec.3 Step back in time in Downtown Ames with an Old-Fashioned Christmas celebration hosted by the Ames Historical Society.  Create your own Christmas traditions by visiting your favorite downtown businesses.  

Santa’s Train in Downtown Ames- Saturday, Dec. 10 From 10 am-Noon bring the kids to ride Santa’s Train in downtown!  Cy, sponsored by Duck Worth Wearing and the Loft, will be there to celebrate the Snow Magic Season!  

Snow Magic Scavenger Hunt- Saturday, Nov. 11 - Saturday, Dec. 17 Visit all your favorite Downtown businesses and see if you can find the Snow Magic logo card hidden in participating stores for a chance to win prizes and gift cards.  Pick up your Snow Magic Scavenger Hunt Card at any participating stores or the Ames Chamber of Commerce Office.



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